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Tag Archive: demand-management

May
17

CRM Matters for Successful eCommerce Merchants

Many of us are just old enough to remember the UPS commercial about the company that launched their new online store.  The handful of entrepreneurs cheered as they saw the first orders come in.  When the orders picked up and number more than 100, they screamed. Then 1000 orders…unbelievable. Then, as the numbers continued to grow, …

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May
16

Why Would a B2B Company Invest in an eCommerce Solution?

A few questions to consider: Is your company one of many that sells not only direct to consumers, but also through partners, affiliates, and/or distribution channels? Have you discussed expanding your web presence to capture more online sales but held off because you view your direct to consumer (B2C) business too small to invest in? …

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Sep
25

Succesful ‘Leads Management’ Requires Hands-On

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Leads Management is a part of every good CRM package and we are implementers of two such packages – Model N for the Semiconductor Industry and SugarCRM for everyone else. Over the course of implementing leads management for a few dozen companies I have had the opportunity to go back and talk to the occasional …

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