Good Customer Service Lesson - Don’t do what Target Does
OK - normally I don’t write blogs bashing companies when I have a bad experience, mainly because I don’t have that much time available. But I had an experience last weekend at a local Target store that can serve as a great lesson on customer service. So I decided to share it.
The Background
My 12 year old son recently received a Target gift card from a friend for his birthday. He also received a new Xbox 360 from his parents for his birthday. Last weekend he decided that he wanted to spend his gift card on the game “HALO 3″, so I took him over to Target to pick it up.
While at Target, we noticed two HALO games in the display case. One was HALO 3, the other was HALO WARS. Not being able to tell the difference between the games we asked the Target employee who was working at the Electronics counter about the difference between the two. We were told that HALO WARS was the ‘newest version’ of the popular game. What he didn’t tell us was that HALO WARS is a totally different STYLE of game and isn’t anything like the HALO 3 game my son originally wanted.
An hour later, after opening and realizing the difference, we returned to Target to exchange the HALO WARS game for the other version. That’s where the fun begins.
Make Sure Your Sales Team Knows the Product
Back at the Target store when attempting to return the game we purchased, I was told it couldn’t be exchanged because we had opened the box. The fact that I had purchased it only an hour before - didn’t matter. The fact that the sales rep had told me it was the same type of game - didn’t matter. When I challenged the sales rep to be accountable for the fact that he didn’t warn me it was not the same style of game he simply said - “I don’t know the differences in all the games”.
Don’t you work in the department? Isn’t it your job to answer customer questions about the products? If you don’t know, shouldn’t you have asked?
A Blown Chance to Remedy the Situation and Save A Customer
My family spends about $2000/year at this local Target. Frankly, I’ve always been pretty satisfied with the store. The service isn’t always great, but the stores are clean, the quality is pretty good, and I can usually find what I’m after quickly. But since I spend a good bit of money at this store, I’m miffed that the staff isn’t taking responsibility for sticking me with a $40 game and wasting my son’s birthday present.
I decide the best strategy is to speak with the GM of the store. Surely she will care enough about my business to resolve the conflict. I understand the software piracy issues and implications - but there are always amicable solutions to any customer problem if you are creative. Or at least I thought there were…..
After explaining the situation to the GM, and validating it with the employee (who was defensive, but honest about the sequence of events) I was told that “Target’s policy is that no games can be returned once opened. Even though the employee should have been more informed of the products, there was nothing they she could do”. Flabbergasted, I pushed back. Surely they didn’t want to loose a customer who spends $2K/year over a $40 game because of a ‘policy’. Surely there is a creative solution. I can understand the dilemma over the copyright issue so I offered other alternatives:
- Give me the other game and eat it as a loss
- Give me a gift certificate for the lost amount and I’ll buy the correct game
- Give me a coupon for $40 off my next purchase of $200 or more
- Give me $40 worth of underwear or t-shirts
- Donate something to my son’s school
Anything to make me whole and to demonstrate that Target takes accountability for the fact that it’s sales reps should know the products they are selling.
Crickets could be heard…..
I took my worthless, but brand new game down to the local ‘Game Stop’ specialty store. They gave me trade in credit for it against a new game and, geeks that they are, were appalled that the Target sales rep didn’t know the difference between the two games. They felt bad enough that they actually gave me an additional discount off of the replacement game!
The next day I found the local Walmart and my family hasn’t been back to Target. We won’t go back for at least a year.
The Lessons
There are a few good lessons for all of us from this situation.
1) As a consumer buy from people who clearly know the products well. I won’t be buying games from anyone other than a Game Stop store from this point forward
2) Make sure that your sales people know the products they are selling. When they make mistakes, teach them to be accountable. Target could have won me for life if either the sales rep or GM had just been accountable for the situation. Instead, they lost my business.
3) Be creative. Sometimes you can’t give the customer exactly what they initially want in a conflict situation. But it’s important to be creative and find a way protect the relationship. Good companies teach and encourage their leaders to find mutually beneficial solutions to problems. The inflexible application of Target’s ‘company policy’ by the GM not only lost my business, but compelled me to create negative PR.
Oh, and I almost forgot -Halo 3 is a fun game to play. Thanks Game Stop, we’ll be back to buy more from you in the near future.






