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	<title>Levementum&#039;s Blog:  &#34;The Open Source Pragmatist&#34; &#187; Industry</title>
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		<title>A Review of Magento Enterprise Edition</title>
		<link>http://opensource-pragmatist.com/2011/11/03/a-review-of-magento-enterprise-edition/</link>
		<comments>http://opensource-pragmatist.com/2011/11/03/a-review-of-magento-enterprise-edition/#comments</comments>
		<pubDate>Fri, 04 Nov 2011 00:54:26 +0000</pubDate>
		<dc:creator>Holly Davis</dc:creator>
				<category><![CDATA[Industry]]></category>
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		<guid isPermaLink="false">http://opensource-pragmatist.com/?p=436</guid>
		<description><![CDATA[A review of the Magento Enterprise eCommerce solution - which is a groundbreaking platform whose functionality is only surpassed by its flexibility.]]></description>
			<content:encoded><![CDATA[<p><a href="www.levementum.com/magento"><img class="alignleft size-full wp-image-438" title="MagentoLogoTagline_official_Horizontal_250" src="http://opensource-pragmatist.com/wp-content/uploads/2011/11/MagentoLogoTagline_official_Horizontal_250.jpg" alt="" width="250" height="93" /></a>Making news earlier this year with its acquisition by eBay, Magento continues to make waves with its Magento Enterprise eCommerce solution &#8211; which is a groundbreaking platform whose functionality is only surpassed by its flexibility.</p>
<p>For those whose view of eCommerce is limited to placing products on Ebay or Yahoo Carts, Magento Enterprise is going to come as a revolutionary solution that can enhance their entire revenue model without breaking the bank. For those who view eCommerce as an Enterprise class sales channel for B2C or B2B solutions, Magento Enterprise is going to come as a staunchly robust, pleasantly flexible and powerful platform, that dispels the notion that enterprise eCommerce software must cost six figures.</p>
<p><a href="http://opensource-pragmatist.com/wp-content/uploads/2011/11/mag_cat_browse.png"><img class="alignleft size-full wp-image-447" title="mag_cat_browse" src="http://opensource-pragmatist.com/wp-content/uploads/2011/11/mag_cat_browse.png" alt="" width="563" height="270" /></a>Built as an open source platform, Magento Enterprise Edition&#8217;s software architecture leverages a well designed enterprise-class PHP framework and is designed to run on the MySQL database platform. Magento comes in three editions:</p>
<ol>
<li>Community Edition</li>
<li>Professional Edition</li>
<li>Enterprise Edition</li>
</ol>
<p>Each of these three versions has varying levels of functionality; with the Community edition being more than satisfactory for a basic store front, and the Enterprise edition containing all the security and commerce functions that a serious business needs.    CE is free, and each subsequent version has an annual subscription rate, with Enterprise being the higher price solution (and with Magento&#8217;s Enterprise surprising low cost, &#8220;higher&#8221; is definitely a relative term).</p>
<p>While many will be attracted to Magento because of the free community edition, most businesses that see eCommerce and the Internet as a core sales channel will see the platform of choice is the Enterprise edition.  This product review will focus on the Enterprise edition and provide some version comparisons which demonstrate the value add of this licensed edition.</p>
<p><a href="http://opensource-pragmatist.com/wp-content/uploads/2011/11/mag_payments.png"><img class="size-full wp-image-450 alignleft" title="mag_payments" src="http://opensource-pragmatist.com/wp-content/uploads/2011/11/mag_payments.png" alt="" width="563" height="270" /></a></p>
<p><strong>About the product – Key features</strong></p>
<p>Most customers will notice that Magento has a decisive B2C flavor. Key features an online retailer would desire are natively supplied out of the box such as:</p>
<ol>
<li>Loyalty reward program</li>
<li>Gift Certificate / cards</li>
<li>Store Credit management</li>
<li>Content Management System (CMS) to add / edit static content</li>
<li>Customer groups / attributes that allow you to create customer tiers with a pricing rules engine to implement dynamic pricing levels based on membership or customer classification</li>
<li>PCI certification for credit card processing</li>
<li>Ability to create multiple store fronts from one instance</li>
<li>Ability to create virtual catalogs so that store fronts can leverage subsets of a base root catalog and override pricing and other product attribute data</li>
<li>With version 1.11, RMA and other customer support / warehouse tools are improved or added as well</li>
</ol>
<p>Customers looking to implement complex B2B solutions with customer specific (contract) pricing models will find that the setup and implementation timeline will take about 25% to 35% longer depending on the number of price lists or virtual catalogs needed for support.</p>
<p>B2B customers who wish to add price quote request / management workflows, purchase order and credit line controls, as well as bonded inventory tracking should expect to spend time applying customized code to meet these models. *Note, Magento’s architecture allows these customizations to be applied predictably and in an upgrade safe manner, but customization is required for these elements.<a href="http://opensource-pragmatist.com/wp-content/uploads/2011/11/mag_mktg.png"><img class="size-full wp-image-448 alignleft" title="mag_mktg" src="http://opensource-pragmatist.com/wp-content/uploads/2011/11/mag_mktg.png" alt="" width="563" height="271" /></a></p>
<p><strong>About the User Interface</strong></p>
<p>One of the greatest benefits of Magento, which seems to be the least well publicized element, is how dynamically the user interface and skin or theme can be changed.  For those implementing their first eCommerce site or releasing their first Magento eCommerce site, we highly encourage you to view the Extensions list on <a href="http://www.magentocommerce.com">www.magentocommerce.com</a>, particularly the design and theme section. There are more than 1800 pre-built themes to use as a UI starting point, more than half of which can be downloaded for free.</p>
<p>This allows a customer to find a UI design that largely matches their needs and within hours have a working, customized interface applied so you can focus on the core of your implementation – products, pricing, and order capture.</p>
<p>Most customers wish to change their UI experience within 12 months regardless of whether they use a pre-built theme or a custom built one, thus, leveraging a low cost and personalized starting template makes the most sense from an ROI perspective.</p>
<p><strong>About Performance</strong></p>
<p>Doing a Google search on Magento performance will result a number of posting about slow page loads and poor performance. Here’s what you need to know:</p>
<ol>
<li>Most of these refer to Magento Community Edition installations. Community Edition is not optimized, not supported, and is for the smallest of eCommerce sites. If you are planning on running a site that gets more than 25 orders per day or 200 visitors a day, performance alone should get you to consider Professional or Enterprise edition.</li>
<li>Magento Enterprise is highly optimized and leverages high levels of page and index caching.</li>
<li>Magento Enterprise benefits for dedicated, high levels of memory to allow the greatest levels of caching. One of the biggest mistakes customers make early on is to skimp on memory on their server or cloud host.  For enterprise customers, regardless of transaction load, a minimum of 8 GB of RAM should be used to allow the most effective use of database and web page caching possible. True high performance / high transaction load sites should consider implementing a dedicated caching server using Memcache.</li>
<li>For customers who plan to support more than 500 transactions / 8000 visitors a day, you should consider a dedicated database server and separate web server / servers. The CPU and memory utilization of these two areas can begin to compete at higher visitor loads and simply increasing resources on a single box can offer diminishing returns.</li>
</ol>
<p><strong>What you should expect when implementing Magento Enterprise</strong></p>
<p>For B2C implementations largely using out of the box functionality, 3 to 4 calendar weeks for a start to finish project is reasonable (assumes less than 2500 SKU’s and less than 2500 customer profile records to migrate, excluding order history).  Integration requests, custom theme development, or B2B pricing / order control logic will add time to this base.</p>
<p>The areas that will have the greatest impact to you in terms of time commitment will fall into the following categories:</p>
<ol>
<li>Assembling data – getting your product, category and attribute data will take you more of YOUR time than you expect. Start early… make this a critical focus item.</li>
<li>Design revisions – This is one area people get carried away and drive time and cost while adding diminishing value is on the UI design. If you have a solid, clean, modern and professional interface, there is a point where each round of change does nothing but increase cost of implementation. A good word of advice is to start simple, measure feedback in the first month, and then drive additional UI revisions based on actual results not ‘best guess hunches’.</li>
<li>Be aware of the impact of social media. A reputable firm can leverage Magento Enterprise to help you create a simple and consistent method to allow your customers to publicize your offerings on Facebook and Twitter. While it can at times be difficult to measure the financial impact of these placements, the value of Brand Equity is important and current research shows a growing bias in Gen Y and New Millennial customers to trust Social Media services.</li>
<li>If you are working with a service provider, make sure you have a post release support model in place BEFORE you go live.  If you’re site is successful, you will want to do more quickly. Discussing how you will do this, and how you will work with your partner to take all the possible ‘wants’ and distill that down to a group of ‘needs’ is important. The rush of activity that can come post release can cause a person to lose site of the prioritization discipline they so effectively followed leading up to the launch.</li>
<li>Understand that when implementing Magento Enterprise; you aren’t ‘done’ or ‘stuck with what you have’. Magento releases functional updates two to three times per year. For the engaged online merchant, each release included new functionality and features you can leverage to expand your offering and drive customer retention.  Put a plan in place to upgrade one to two times per year – software upgrade files are including in your subscription, so make sure you and your provider have a plan / roadmap to make use of what is provided to you over time.</li>
<li>Be aware of additional services and extensions that add value. One of the value that Magento’s open source architecture provides is that many value add services have pre-built services you can leverage to further expand your offering.  Companies like ListTrack offer SaaS marketing solutions designed to reduce shopping cart abandonment and drive sales volume. Satori is a great service for address data verification that can reduce returned shipments and improve the quality of follow up marketing communications. These are just a small sample of how a strong platform encourages others to add additional value with minimal additional investment. This ecosystem is only going to grow over time.</li>
</ol>
<p><a href="http://opensource-pragmatist.com/wp-content/uploads/2011/11/mag_mobile.png"><img class="alignleft size-full wp-image-449" title="mag_mobile" src="http://opensource-pragmatist.com/wp-content/uploads/2011/11/mag_mobile.png" alt="" width="563" height="270" /></a></p>
<p><strong>About Hosting and Infrastructure</strong></p>
<p>Unless you are firm that has an established, well manned data center, you should the use of a cloud hosting provider. For a fixed monthly cost, all the IT operational issues of patching, backups, network / switch management can be addressed. A quality cloud hosting provider can also provider a very simple, predictable upgrade path for hardware improvements over time as your load and demand grows.</p>
<p>While there are several excellent options in this space, we strongly recommend customers consider Peer1 Hosting.  Peer1 has developed the overall size and scale that ensures it’s processes are repeatable and that the company is well beyond ‘a going certain state’, but they have not reached the level of bureaucratic organization that results in simple change requests requiring 5 days advance notice. SLA’s are defined, they are SAS 70 certified, own their entire infrastructure and Tier 1 support is better than most other organizations.  Finally, their pricing is competitive with similar offerings while offering far superior services.</p>
<p><strong>About Magento – the company and the roadmap</strong></p>
<p>Magento is now a wholly owned subsidiary of Ebay.  This has several significant implications.</p>
<p>Capital investment for the platform is more secure than ever. Ebay has publicly demonstrated how Magento Enterprise Edition is a cornerstone element of its x.commerce initiative. Any fear or doubt about the long term viability of the platform and company should now be put to rest.</p>
<p>In addition, Ebay and Magento have demonstrated a repeatable process and ability to incorporate value add services.</p>
<p>One of the key roadmap elements customers should be aware of is Ebay’s intention to leverage Magento Enterprise as a means for a merchant to sell not only direct, but through Ebay and Amazon.com through one management console instance.</p>
<p>With the potential for a local enterprise eCommerce presences to position and manage store fronts on Ebay and Amazon.com natively from one site – customers can dramatically add value to their investments. Ebay has already shown an ability to deliver on these types of roadmap items and those considering Magento should evaluate how the ability to drive not only direct traffic, but also take advantage of two of the largest online market places in the world would impact their growth potentials.</p>
<p>Short term or long term&#8230;on the basis of cost&#8230;on the basis of features&#8230;on the basis of architecture&#8230;Magento Enterprise is a winner.</p>
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		<title>eBay buys Magento&#8230;what does it mean?</title>
		<link>http://opensource-pragmatist.com/2011/06/06/ebay-buys-magento-what-does-it-mean/</link>
		<comments>http://opensource-pragmatist.com/2011/06/06/ebay-buys-magento-what-does-it-mean/#comments</comments>
		<pubDate>Tue, 07 Jun 2011 00:05:22 +0000</pubDate>
		<dc:creator>Geoffrey Mobisson</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[Insight & Thoughts]]></category>
		<category><![CDATA[Software & Technology]]></category>
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		<category><![CDATA[levementum]]></category>
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		<guid isPermaLink="false">http://opensource-pragmatist.com/?p=396</guid>
		<description><![CDATA[As most of you know, eBay bought out Magento last week, picking up the 51% of the company it didn&#8217;t own.  While I have no idea what they paid for it, we do know that its initial purchase of Magento (the 49%) valued the company at 45 million.  I would bet the farm that the &#8230; </p><p><a class="more-link block-button" href="http://opensource-pragmatist.com/2011/06/06/ebay-buys-magento-what-does-it-mean/">Continue reading &#187;</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://opensource-pragmatist.com/wp-content/uploads/2011/06/6-6-2011-5-03-11-PM.jpg"><img class="alignnone size-full wp-image-397" title="magento" src="http://opensource-pragmatist.com/wp-content/uploads/2011/06/6-6-2011-5-03-11-PM.jpg" alt="" width="434" height="67" /></a></p>
<p>As most of you know, eBay bought out Magento last week, picking up the 51% of the company it didn&#8217;t own.  While I have no idea what they paid for it, we do know that its initial purchase of Magento (the 49%) valued the company at 45 million.  I would bet the farm that the remaining 51% cost them at least 2-3 times as much, netting them out at a valuation of between 100-200m, and fetching at least 50-100m in this transaction.  That is, of course, pure speculation.</p>
<p>More importantly, the question is, what does this mean for Customers and Partners? <a title="eBay Acquires Magento: What it means" href="http://blogs.forrester.com/brian_walker/11-06-06-ebay_acquires_magento_what_it_means?cm_mmc=RSS-_-MS-_-1711-_-blog_1919" target="_blank">I feel Brian Walker&#8217;s take on this at the Forrester Blog</a> is right on the money:</p>
<p><span style="color: #993300;"><strong>For Magento users, this is a very good thing.</strong> It is  time for Magento to mature as a solution and as a business. The same  development approach and business practices which can support a small  insurgent open source commerce platform do not scale to supporting  multiple products with very diverse needs and across many maturing  clients. Users of Magento’s enterprise solution have been struggling  with support and product traction as Magento invested in the MagentoGo  SaaS solution and tried to manage a rodeo of new and existing partners,  customer acquisition, and diverse product initiatives. In retrospect  this was too much to take on at once, and Magento may have outgrown  their ability to deliver on the expectations. With the completion of  this acquisition eBay has the ability to clarify the product  initiatives, add needed investment to product development, and mature  the support given to developers, partners and customers. A failure to do  so will erode the Magento value proposition and see a raft of clients  evaluating their long term commerce capability solution providers and  platforms.  It will take time for the core challenges to resolve, so for  Magento users struggling now this announcement will mean little in the  short-term. For Magento users in the longer-term this should be a  positive.</span></p>
<p>So, we will see&#8230;.and Levementum, as a Magento partner is excited about the change, and optimistic about the future!</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>Notes fom SugarCON 2011: Mindtouch&#8217;s Product Help session&#8230;.DO NOT MISS THIS!</title>
		<link>http://opensource-pragmatist.com/2011/04/06/notes-fom-sugarcon-2011-mindtouchs-product-help-session-do-not-miss-this/</link>
		<comments>http://opensource-pragmatist.com/2011/04/06/notes-fom-sugarcon-2011-mindtouchs-product-help-session-do-not-miss-this/#comments</comments>
		<pubDate>Wed, 06 Apr 2011 23:22:10 +0000</pubDate>
		<dc:creator>Geoffrey Mobisson</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[Insight & Thoughts]]></category>
		<category><![CDATA[Software & Technology]]></category>
		<category><![CDATA[collaboration]]></category>
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		<category><![CDATA[product help]]></category>
		<category><![CDATA[sugarcon]]></category>
		<category><![CDATA[sugarcon 2011]]></category>
		<category><![CDATA[sugarcrm]]></category>

		<guid isPermaLink="false">http://opensource-pragmatist.com/?p=370</guid>
		<description><![CDATA[So  &#8211; I just got a preview of Aaron Fukerson&#8217;s presentation at SugarCON.   I will not steal his thunder before his session &#8211; but holy toledo, was I impressed by it! So&#8230;.without any spoilers, here is the 30,000 ft summary:   &#8230;We all know how hard it is to take the tweets, blogs, forums, threads, likes, &#8230; </p><p><a class="more-link block-button" href="http://opensource-pragmatist.com/2011/04/06/notes-fom-sugarcon-2011-mindtouchs-product-help-session-do-not-miss-this/">Continue reading &#187;</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://opensource-pragmatist.com/wp-content/uploads/2011/03/2011SugarConLogo.png"><img class="alignleft size-full wp-image-210" title="2011SugarConLogo" src="http://opensource-pragmatist.com/wp-content/uploads/2011/03/2011SugarConLogo.png" alt="SugarCON 2011" width="587" height="99" /></a></p>
<p>So  &#8211; I just got a preview of Aaron Fukerson&#8217;s presentation at SugarCON.   I will not steal his thunder before his session &#8211; but <em><strong>holy toledo,</strong></em> was I impressed by it!</p>
<p>So&#8230;.without any spoilers, here is the 30,000 ft summary:   &#8230;We all know how hard it is to take the <strong>tweets, blogs, forums, threads, likes, shares, and rich dynamic content</strong>&#8230;.and turn them into a recognizable element or artifact for use in a business context.</p>
<p>Aaron and his team at Mindtouch have it figured out.</p>
<p>Go listen&#8230;5:05 pm at SugarCON 2011.  Track 4.</p>
<p>UPDATE 4/6/2011 4:11 PST &gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;Spoiler alert!!!</p>
<p><a href="http://www.slideshare.net/mindtouch/sugarcon-2011-product-help-as-the-foundation-for-scrm">He uploaded his presentation on slideshare before the event&#8230;heh heh heh</a></p>
<p>&nbsp;</p>
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		<title>Notes from SugarCON2011: SugarCRM and LotusLive?&#8230;.it&#8217;s the real deal</title>
		<link>http://opensource-pragmatist.com/2011/04/05/notes-from-sugarcon2011-sugarcrm-and-lotuslive-its-the-real-deal/</link>
		<comments>http://opensource-pragmatist.com/2011/04/05/notes-from-sugarcon2011-sugarcrm-and-lotuslive-its-the-real-deal/#comments</comments>
		<pubDate>Tue, 05 Apr 2011 23:55:34 +0000</pubDate>
		<dc:creator>Geoffrey Mobisson</dc:creator>
				<category><![CDATA[Industry]]></category>
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		<guid isPermaLink="false">http://opensource-pragmatist.com/?p=338</guid>
		<description><![CDATA[Day 1 at SugarCON 2011&#8230;.and at any software conference or exposition, its easy to get carried away with the hyperbole and &#8220;vapor&#8221; of new product releases, new alliances, the latest &#8220;foo&#8221;-CRM idea. There is one solution offering though, that appears to be the real deal, and I am betting is going to get traction&#8230;fast&#8230;.and its &#8230; </p><p><a class="more-link block-button" href="http://opensource-pragmatist.com/2011/04/05/notes-from-sugarcon2011-sugarcrm-and-lotuslive-its-the-real-deal/">Continue reading &#187;</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://opensource-pragmatist.com/wp-content/uploads/2011/04/lotuslive.jpg"><img class="alignleft size-full wp-image-339" title="lotuslive and sugarcrm" src="http://opensource-pragmatist.com/wp-content/uploads/2011/04/lotuslive.jpg" alt="lotuslive and sugarcrm" width="232" height="179" /></a></p>
<p>Day 1 at SugarCON 2011&#8230;.and at any software conference or exposition, its  easy to get carried away with the hyperbole and &#8220;vapor&#8221; of new product releases, new alliances, the latest &#8220;foo&#8221;-CRM idea.</p>
<p>There is one solution offering though, that appears to be the real deal, and I am betting is going to get traction&#8230;fast&#8230;.and its the <a href="https://www.sugarcrm.com/crm/products/webcast/LotusLive">SugarCRM &#8211; Lotus Live Collaboration integration </a>being touted by IBM and SugarCRM.</p>
<p>The short story is that LotusLive Meetings and LotusLive Documents are now integrated into SugarCRM&#8230;the details though spell out the power behind these integrations.  LotusLive Meetings cleanly integrates into the framework of CRM activity that is cataloged and managed in SugarCRM&#8217;s world of tasks, meetings, calls, etc.  Perhaps more impressively, LotusLive Documents provides a context sensitive (i.e. related to Opps, Accts, Contacts, explicitly) document management cloud, that fits cleanly into SugarCRM, and is accessible throughout the application.</p>
<p>I suppose its probably easiest to put it this way.  Levementum sells a lot of SugarCRM&#8230;.and from my perspective, its going to be fairly easy to position and sell the LotusLive offering on a large percentage of the deals we see.  Perhaps the key thing here is that I don&#8217;t see this as a &#8220;risky add-on&#8221; that potentially is a headache in the long run.  It works &#8211; and its got Big Blue behind it.</p>
<p>In any case &#8211; I&#8217;ll keep you posted on our LotusLive journey.  In the meantime, take a look at the LotusLive demo on SugarCRM&#8217;s website: <a title="https://www.sugarcrm.com/crm/products/webcast/LotusLive" href="https://www.sugarcrm.com/crm/products/webcast/LotusLive"> https://www.sugarcrm.com/crm/products/webcast/LotusLive</a></p>
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		<title>Ready, Set&#8230;CODE!  The SugarCON 2011 Code Sprint&#8230;..</title>
		<link>http://opensource-pragmatist.com/2011/04/05/ready-set-code-the-sugarcon-2011-code-sprint/</link>
		<comments>http://opensource-pragmatist.com/2011/04/05/ready-set-code-the-sugarcon-2011-code-sprint/#comments</comments>
		<pubDate>Tue, 05 Apr 2011 19:55:00 +0000</pubDate>
		<dc:creator>Holly Davis</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[Insight & Thoughts]]></category>
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		<category><![CDATA[code sprint]]></category>
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		<guid isPermaLink="false">http://opensource-pragmatist.com/?p=340</guid>
		<description><![CDATA[Over the weekend, two of Levementum&#8217;s engineers spent 50 hours with 50 programmers for SugarCON Code Sprint.   These fantastic super-nerds spent 2 days working on innovations for the upcoming release of SugarCRM 6.2. The best news&#8230;they ran on Beta all weekend and in spite of all the cutting and chopping the 50 programmers did, &#8230; </p><p><a class="more-link block-button" href="http://opensource-pragmatist.com/2011/04/05/ready-set-code-the-sugarcon-2011-code-sprint/">Continue reading &#187;</a>]]></description>
			<content:encoded><![CDATA[<p>Over the weekend, two of Levementum&#8217;s engineers spent 50 hours with 50 programmers for SugarCON Code Sprint.   These fantastic super-nerds spent 2 days working on innovations for the upcoming release of SugarCRM 6.2. The best news&#8230;they ran on Beta all weekend and in spite of all the cutting and chopping the 50 programmers did, they did not run into a single bug.  A shout out to Clint Oram, Lila Tretiak and the Engineering Squad at SugarCRM for a high quality beta&#8230;.way to go Sugar!</p>
<p>All games aside, and there were plenty (beer pong anyone??), these programmers worked on the latest and greatest Sugar 6.2 and successfully created new modules and performance enhancers that will work into later versions of Sugar.</p>
<p>Larry Augustin, CEO of SugarCRM, and Clint Oram, Co-Founder and CTO of SugarCRM, have talked repeatedly to the partners over the last couple of days about how impressed they were with the results and the improvements that came out of that session.</p>
<p>Here at Levementum, we are constantly looking at the SugarCRM product, new improvements, and how we can collaborate with Sugar to make a smarter product for our customers.  We are excited to see the developments our guys helped create during the SugarCON Code Sprint.</p>
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		<title>Top 10 Reasons Salesforce Users Should Switch to SugarCRM</title>
		<link>http://opensource-pragmatist.com/2011/03/14/top-10-reasons-salesforce-users-should-switch-to-sugarcrm/</link>
		<comments>http://opensource-pragmatist.com/2011/03/14/top-10-reasons-salesforce-users-should-switch-to-sugarcrm/#comments</comments>
		<pubDate>Tue, 15 Mar 2011 00:52:38 +0000</pubDate>
		<dc:creator>Geoffrey Mobisson</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[Software & Technology]]></category>
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		<guid isPermaLink="false">http://opensource-pragmatist.com/?p=175</guid>
		<description><![CDATA[Over the next 3 weeks, we will count down the top 10 reasons why current Salesforce.com users and those considering Salesforce.com should examine the possibilities that a SugarCRM implementation can offer. Learn about why SugarCRM is a better choice then Salesforce.com &#8230;and come see it in action at SugarCON 2011 in San Francisco, at the &#8230; </p><p><a class="more-link block-button" href="http://opensource-pragmatist.com/2011/03/14/top-10-reasons-salesforce-users-should-switch-to-sugarcrm/">Continue reading &#187;</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://opensource-pragmatist.com/wp-content/uploads/2011/03/sugvssf.png"><img class="size-medium wp-image-211 alignleft" title="sugvssf" src="http://opensource-pragmatist.com/wp-content/uploads/2011/03/sugvssf-300x177.png" alt="" width="300" height="177" /></a>Over the next 3 weeks, we will count down the top 10 reasons why current Salesforce.com users and those considering Salesforce.com should examine the possibilities that a SugarCRM implementation can offer.</p>
<p>Learn about why SugarCRM is a better choice then Salesforce.com</p>
<p><a title="SugarCON 2011" href="http://www.sugarcrm.com/crm/events/sugarcon" target="_blank">&#8230;and come see it in action at SugarCON 2011 in San Francisco, at the Palace Hotel on April 5 and 6.</a></p>
<p><a href="http://opensource-pragmatist.com/wp-content/uploads/2011/03/2011SugarConLogo.png"></a><a href="http://opensource-pragmatist.com/wp-content/uploads/2011/03/2011SugarConLogo.png"><img class="alignleft size-medium wp-image-210" title="2011SugarConLogo" src="http://opensource-pragmatist.com/wp-content/uploads/2011/03/2011SugarConLogo-300x50.png" alt="SugarCON 2011" width="300" height="50" /></a></p>
<p>Stay tuned over the next 2 weeks and learn why so many companies are turning to SugarCRM!</p>
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		<title>Open Source Notes from the Left Bank:  OSS Adoption in Europe</title>
		<link>http://opensource-pragmatist.com/2010/04/27/open-source-notes-from-the-left-bank-oss-adoption-in-europe/</link>
		<comments>http://opensource-pragmatist.com/2010/04/27/open-source-notes-from-the-left-bank-oss-adoption-in-europe/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 01:21:32 +0000</pubDate>
		<dc:creator>Geoffrey Mobisson</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[Insight & Thoughts]]></category>
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		<guid isPermaLink="false">http://opensource-pragmatist.com/?p=148</guid>
		<description><![CDATA[This past October 2009, I was lucky enough to be invited to participate in the Free Libre Open Source Summit and Think Tank in Paris, France. It was an opportunity for me to learn from the best and brightest that the world of open source has to offer &#8211; but more importantly, it was an &#8230; </p><p><a class="more-link block-button" href="http://opensource-pragmatist.com/2010/04/27/open-source-notes-from-the-left-bank-oss-adoption-in-europe/">Continue reading &#187;</a>]]></description>
			<content:encoded><![CDATA[<p>This past October 2009, I was lucky enough to be invited to  participate in the <strong>Free Libre Open Source Summit and Think Tank in  Paris, France.</strong> It was an opportunity for me to learn from the best  and brightest that the world of open source has to offer &#8211; but more  importantly, it was an opportunity to understand why, given the global  relevance and reach of open source, <strong>Europe </strong>has so clearly  established itself as the most dominating &#8220;consumer&#8221; of open source  enterprise applications.</p>
<p>If you take one look at the global deployment footprint of say, a <strong>SugarCRM</strong>,  or say an <strong>OpenBravo</strong>, clearly something is going on across the  pond, that makes them more receptive, more successful, more bold and  more committed, to the adoption of open source enterprise applications.   Given the spirit of innovation, and the burgeoning commercial open  source business emerging in the US, I was curious&#8230;why there? why not  here in the States?  why not in Asia?  Whats different?</p>
<p>At the conference, I came across folks from a number of VARs and  integrators.  I was introduced to Smile consulting (www.smile.fr), a 300  person firm focused on Open Source implementation in France.  The team  from RedPill-Linpro, the open source stalwarts from the Nordic region.   There were countless mid sized open source firms, all successful, all  bullish about the future.</p>
<p>I immediately started to wonder, where the hell are the open source  firms in the US?  Sure, we&#8217;ve got an abundance of innovators at the  individual contributor level.  But large going concerns, exclusively  focused on open source?  You&#8217;ve got us &#8211; Levementum,  and maybe Optaros,  and maybe 2-3 others that are out there&#8230;but thats it.  And none of us  are close to the big European players in size or reach.  So&#8230;Why?   After 6 glasses of Beaujolais in a bar on the Champs &#8211; I started to get  some answers.  I&#8217;d name the individual references, but I suppose they  were casualties of the investigative process(!).</p>
<p>I&#8217;ve come up with a few reasons.  Its not comprehensive, but its a  start.</p>
<p><strong>1. The reach of Government and the power of associations in  Europe:</strong> No one doubts that the reach of government in Europe is far  deeper than we&#8217;re accustomed to in the US.  Invariably, as is the case  with most agencies of the state &#8211; there is a need to do more with less.   The notion of ROI tends to be &#8220;cost reference&#8221; versus the traditional  &#8220;value reference&#8221; as it relates to implementation of technology.  Of  course, value is paramount with respect to implementation, but the  purchase profiles and criterion are different.  Additionally there is a  clear distrust that the EU has for the big &#8220;IT gorillas&#8221; of the US&#8230;the  Oracles, the Microsofts, et al.  The combination of cost sensitivity,  government policy,  and mistrust has led European government agencies to  supremely value &#8220;control of their destinies&#8221;&#8230;perhaps more so than  their US counterparts.  Clearly open source gives them this control: on  cost, on features, on scale, on customization.  This explanation,  provided by my dear friends in Paris, made a lot of sense to me.</p>
<p><strong>2. The need for regionally customized solutions in Europe. </strong>As a  native of Boston, Mass, I can tell you there&#8217;s a lot of difference  between Beantown and say, the Big Apple.  It starts with the Sox and the  evil empire&#8230;but thats another story.  Back to point&#8230;even with the  great diversity of the US, we still have a fairly homogeneous culture of  business. Try and contrast French business practices with say Italian  business practices.  Try and take your Spanish salesforce, and send them  to close a deal in Copenhagen.  Doable yes&#8230;easy no.  Europeans are  fiercely proud of their language, culture and history, and it permeates  the business sphere in every way imaginable.  The walls start with  language differences, and follow through to customs and legal practice.   Invariably, a business solution that works in Kiev, is likely not going  to seamlessly work in London.  Open source applications, buttressed by  their optimal flexibility, clean architectures, and open development  environments, offer the European regions to shape a core of business  features to their regional needs.  The US regions have much less of a  need in this dimension.  These characteristics, that are inherent to  open source, are vital in Europe.</p>
<p><strong>3. The fall of the wall and the influx of skilled Eastern European  engineers into the European market. </strong> With the fall of communism in  Europe, millions of eastern European engineers and scientists were  emancipated, armed tremendous skill, unparalleled resourcefulness, and a  hunger for tools.  With a dearth of capital available to them&#8230;many of  these great scientists and engineers jumped head long into  open-source.  This created not only a skilled mass of open source  experts and professionals, but also created new innovations that served  to accelerate open source application adoption throughout Europe and the  World.  If you want proof of this&#8230;take a look at odesk.com or  guru.com.  Eastern European software developers outnumber just about any  other global region (with respect to open source technologies).</p>
<p>In summary, its the perfect storm of demand, culture, and supply.   This European tempest will rage for quite some time&#8230;and frankly, I&#8217;m  happy about it.  There are some lessons learned that I&#8217;m sure we can  apply here in the new country!</p>
<p><strong>NOTE</strong>: Ok&#8230;so, so what&#8230;what have I learned that we can apply here  in the US?   I&#8217;m going to crack this code somehow &#8211; the elements related  to government don&#8217;t seem to be that different than today&#8217;s US.  There&#8217;s  an opportunity there I&#8217;m sure.</p>
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		<title>What do these Open Source applications have in common?</title>
		<link>http://opensource-pragmatist.com/2009/09/02/what-do-these-open-source-applications-have-in-common/</link>
		<comments>http://opensource-pragmatist.com/2009/09/02/what-do-these-open-source-applications-have-in-common/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 02:07:28 +0000</pubDate>
		<dc:creator>David Baier</dc:creator>
				<category><![CDATA[Industry]]></category>
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		<guid isPermaLink="false">http://opensource-pragmatist.com/?p=132</guid>
		<description><![CDATA[You have likely heard the names before, especially if you are an advocate or user of open source software.  Beginning about, 3 or 4 years ago open source software began to get noticed in the world of enterprise applications.  The clear leader and fore-runner in the enterprise was SugarCRM, now several other common or soon &#8230; </p><p><a class="more-link block-button" href="http://opensource-pragmatist.com/2009/09/02/what-do-these-open-source-applications-have-in-common/">Continue reading &#187;</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.infoworld.com/d/open-source/best-open-source-software-awards-2009-628"><img class="alignleft size-medium wp-image-134" style="margin: 1px 3px;" title="Best of Open Source Software Awards 2009" src="http://opensource-pragmatist.com/wp-content/uploads/2009/09/bossie_splash_hp.jpg" alt="" width="192" height="145" /></a>You have likely heard the names before, especially if you are an advocate or user of open source software.  Beginning about, 3 or 4 years ago open source software began to get noticed in the world of enterprise applications.  The clear leader and fore-runner in the enterprise was SugarCRM, now several other common or soon to be common names join SugarCRM as credible enterprise applications and &#8216;Bossie&#8217; award winners.  <a title="SugarCRM Consulting" href="http://www.levementum.com/sugarcrm/services/" target="_blank">SugarCRM</a>, <a title="Compiere Consulting" href="http://www.levementum.com/compiere/services" target="_blank">Compiere</a>, Magento and <a title="Penato Consulting" href="http://www.levementum.com/pentaho/services" target="_blank">Pentaho </a>are all 2009 Bossie Award Winners.  The Bossie&#8217;s are awards bestowed upon the Best of Open Source Software.  These applications though different in their capabilities and purpose share three distinct similarities:</p>
<p>1) They are all Bossie award winners &#8211; best in class in their respective categories.</p>
<p>2) They all can be integrated and complement each other in a typical enterprise.</p>
<p>3) They all are partners with Levementum, an <a title="Levementum - Open Source Consulting" href="http://www.levementum.com" target="_blank">emerging leader in the open source community </a>as a system integrator and implementer.</p>
<p>Levementum&#8217;s customers span small business requiring CRM (SugarCRM) and a web store (Magento) to the multi-billion dollar enterprise requiring ERP (Compiere), CRM (SugarCRM), e-Commerce (Magento) and Business Intelligence (Pentaho) all complementing each other.  Creating synergy between these applications is both the dream and nightmare of most CIO&#8217;s.  Levementum has made this their bread-and-butter and understand the importance of applications that are integrated and support a single verison of the truth in an enterprise of any size.</p>
<p><a title="InfoWorld's 2009 Bossie Awards" href="http://www.infoworld.com/d/open-source/best-open-source-enterprise-software-740" target="_blank">Congratulations to the 2009 Bossie Award Winners.</a></p>
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		<title>The VAR Guy Live: Can You Profit From Google Apps And Amazon’s Cloud?</title>
		<link>http://opensource-pragmatist.com/2009/03/19/varguylive/</link>
		<comments>http://opensource-pragmatist.com/2009/03/19/varguylive/#comments</comments>
		<pubDate>Fri, 20 Mar 2009 02:29:07 +0000</pubDate>
		<dc:creator>David Baier</dc:creator>
				<category><![CDATA[Industry]]></category>
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		<guid isPermaLink="false">http://opensource-pragmatist.com/?p=102</guid>
		<description><![CDATA[The VAR Guy recently introduced an upcoming webinar entitled, Can You Profit From Google Apps And Amazon’s Cloud? &#8220;Instead of discovering the risks (and rewards) on your own, learn from three VARs who already profit from Google Apps and the Amazon Elastic Compute Cloud (EC2)&#8230; This is a rare opportunity to hear from three VARs &#8230; </p><p><a class="more-link block-button" href="http://opensource-pragmatist.com/2009/03/19/varguylive/">Continue reading &#187;</a>]]></description>
			<content:encoded><![CDATA[<p id="post-2231">The VAR Guy recently introduced an upcoming webinar entitled, <a title="Permanent Link to Can You Profit From Google Apps And Amazon’s Cloud?" rel="bookmark" href="http://www.thevarguy.com/2009/03/18/can-you-profit-from-google-apps-and-amazons-cloud/">Can You Profit From Google Apps And Amazon’s Cloud?</a></p>
<blockquote><p>&#8220;Instead of discovering the risks (and rewards) on your own, <a href="https://presentations.inxpo.com/Shows/MSPmentor/04-09/Registration/RegistrationPage.htm?AffiliateKey=6075&amp;AffiliateData=blogtvg" target="_blank">learn from three VARs</a> who already profit from Google Apps and the Amazon Elastic Compute Cloud (EC2)&#8230;<a href="http://www.varguy.com"><img class="size-medium wp-image-107 alignright" title="varguylogoshort1" src="http://opensource-pragmatist.com/wp-content/uploads/2009/03/varguylogoshort1.png" alt="" width="118" height="99" /></a></p>
<p>This is a rare opportunity to hear from three VARs describing their own business success and challenges with the Google Apps Reseller program and Amazon Web Services. Forget the industry hype. Get the real story from three solutions providers that are working in the cloud today.&#8221;  THE VARGUY</p></blockquote>
<p>Levementum&#8217;s Geoff Mobisson is a part of the panel and will be sharing how <a title="Open Source ERP &amp; CRM" href="http://www.levementum.com/solutions/open_source" target="_blank">Levementum deploys open source CRM and ERP applications</a> in the Amazon Elastic Compute  Cloud (EC2) for their customers.</p>
<p>if you are interested in the growing trend of cloud computing and its influence and opportunities for open source software <a title="The VAR Guy Live" href="https://presentations.inxpo.com/Shows/MSPmentor/04-09/Registration/RegistrationPage.htm?AffiliateKey=6075&amp;AffiliateData=blogtvg" target="_blank">REGISTER NOW</a> for this insightful webinar scheduled for April 15th, 2009</p>
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		<title>SugarCON 2009 says &#8220;No to Mediocrity&#8221;</title>
		<link>http://opensource-pragmatist.com/2009/02/09/sugarcon-2009-says-no-to-mediocrity/</link>
		<comments>http://opensource-pragmatist.com/2009/02/09/sugarcon-2009-says-no-to-mediocrity/#comments</comments>
		<pubDate>Tue, 10 Feb 2009 04:23:02 +0000</pubDate>
		<dc:creator>Doug Guilbeau</dc:creator>
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		<guid isPermaLink="false">http://opensource-pragmatist.com/?p=59</guid>
		<description><![CDATA[Software conferences are usually marginal at best.   Agendas are usually filled with sessions light on substance and heavy with promotion.   Exhibitors and partners are a &#8216;means to an end&#8217; &#8211; there to help fund the event with access to customers their primary reward.   I&#8217;ve always found conference&#8217;s mediocre events of marginal value.   Rarely does the &#8230; </p><p><a class="more-link block-button" href="http://opensource-pragmatist.com/2009/02/09/sugarcon-2009-says-no-to-mediocrity/">Continue reading &#187;</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://opensource-pragmatist.com/wp-content/uploads/2009/02/no-to-mediocrity.jpeg"><img class="alignleft size-medium wp-image-61" title="no-to-mediocrity" src="http://opensource-pragmatist.com/wp-content/uploads/2009/02/no-to-mediocrity.jpeg" alt="" width="167" height="119" /></a></p>
<p>Software conferences are usually marginal at best.   Agendas are usually filled with sessions light on substance and heavy with promotion.   Exhibitors and partners are a &#8216;means to an end&#8217; &#8211; there to help fund the event with access to customers their primary reward.   I&#8217;ve always found conference&#8217;s mediocre events of marginal value.   Rarely does the software company succeed in creating an experience where all involved get something really valuable.</p>
<h2><strong>SugarCON Bucks the Trend</strong></h2>
<p>This past week my team and I attended our third straight SugarCON event.  For those who don&#8217;t know, SugarCON is the seminal event for customers, partners, and followers of <a href="http://www.sugarcrm.com">SugarCRM</a>.  This year&#8217;s event was the largest to date &#8211; with over 600 in attendance.  Considering that this is only the third conference for a very young company (Sugar was founded just over 4 years ago), what struck me most about this year&#8217;s event was it&#8217;s overall quality.   Three things stood out in particular &#8211; the quality of the participants, the session agenda, and the breath of discussion about using SugarCRM as a platform.</p>
<p>The customer&#8217;s at this years event were, by and large, more sophisticated in their understanding of Sugar&#8217;s value and how <a href="http://www.levementum.com/customer/case-studies/sugarcrm/brighthouse">SugarCRM could be used as a platform for more than basic CRM</a>.   To their credit the team at Sugar did a great job of facilitating the sharing of ideas with two full agenda tracks dedicated to customer case stories.   The majority of the customers I met with were seeking to use Sugar&#8217;s rapid modeling tools (known as <a href="http://www.sugarcrm.com/crm/products/capabilities/administration/module-builder.html">Studio and Module Builder</a>) to integrated sales and operational processes and go well beyond a cookie-cutter CRM implementation.</p>
<h2>Focus on Partners</h2>
<p>However, I was more surprised with the focus SugarCRM placed on their partners this year.   In addition to an entire agenda track of sessions dedicated to the partner community, the conference included two additional days for the first &#8220;Partner Boot-camp&#8221;.   The dedicated sessions gave the team at Sugar a forum to facilitate collaboration amongst the partners, expose us all to new ways of providing value to our customers, and give feedback to Sugar on product features, strategy, and our takes on all this &#8216;cloud&#8217; business (my thoughts on the cloud to come next week.)  The quality of the partners has also improved over prior years.   We saw a diversity of high quality and creative offerings from companies like <a href="http://www.redpill-linpro.se/Nyheter-events/Nyheter/2009/Press-release-Redpill-Linpro-becomes-SugarCRM-Authorized-Learning-Partner">Redpill (SugarCRM Training and Integration in Europe)</a>, <a href="http://www.lampadaglobal.com/index.php?option=com_content&amp;view=section&amp;layout=blog&amp;id=6&amp;Itemid=56&amp;lang=en">Lampada (Offshort SugarCRM Development)</a>, and <a href="http://www.talkto-outdare.com/">OutDare (CTI Integration)</a>.   The team at <a href="http://www.levementum.com">Levementum</a> looks forward to working with these companies in the future.   Kudos to Mitch Lieberman, Jeff Campbell, and Paul Oh of SugarCRM for the extra focus on partners.   John Robert&#8217;s emphasized the importance of partners for Sugar&#8217;s growth strategy in his keynote for the bootcamp.  He backed it up with a great event.</p>
<h2>Most Important Takeaways</h2>
<p>The most valuable things I took away from the conference this week were:</p>
<ul>
<li>Sugar&#8217;s new Authorized Learning Partner program geared to expand customer access to quality <a href="http://www.levementum.com/sugarcrm/training">SugarCRM training</a>.</li>
<li><a href="http://blogs.zdnet.com/crm/?p=145">Paul Greenberg</a> gave a great keynote on the priority companies should place on <a href="http://blogs.zdnet.com/crm/?p=145">customer retention during ecomonic downturns</a>.   Paul continues to demonstrate why his unique insights on our industry are worth following.</li>
<li>The awesome new <a href="http://www.talkto-outdare.com/">CTI integration available from the guys at Outdare</a> &#8211; while they need to add some additional work flow scenarios into their offering, the initial release is pretty dazzling.</li>
<li>Cloud computing is on everyone&#8217;s mind, but means something different to each person you talk to.   It&#8217;s clearly hip to talk about &#8220;The cloud&#8221; (and SugarCRM is no exception) but we need to all do a better job of educating ourselves and the marketplace on the concept.   Most definitions are too narrow.</li>
<li>Sugar&#8217;s product development team, led by Clint Oram, provided a good picture of the upcoming 5.5 and 6.0 releases.  As usually his team mostly hit the mark.   Although I&#8217;d like to see more emphasis on improving the flexibility of the mail plug-ins to match Sugar as a platform.   Stuff I was excited about:
<ul>
<li>A new REST base API layer to complement the current service layer</li>
<li>Rules based Studio capabilities for conditional UI interaction, dependent drop downs, conditional actions, etc.</li>
<li>Expansion of the portal to provide true Partner management capabilities &#8211; a key feature for companies with diverse sales channels.</li>
<li>Team Hierachies and ad-hoc team assignment in the security model</li>
<li>Improvements in Theme and UI management including better stubbing in the UI layer to help developers influence UI behavior in upgrade safe ways</li>
</ul>
</li>
<li>The &#8216;Phrase that Pays&#8217; is now part of the sub-culture of SugarCRM events.  Congrats to Jason Nassi, who runs Sugar&#8217;s Support Team on being invited to the official PtP executive committee.</li>
<li>Data Center Edition &#8211; Sugar&#8217;s toolset for managing deployments and licensing of Sugar has great potential for those of us providing managed administration of Sugar in the cloud.   There are also great applications for Business Process Outsourcers and call centers (more on that later).</li>
<li>SugarCRM&#8217;s expansion continues with a new office in Munich, a support center in China, and conference plans for Europe in the fall.</li>
</ul>
<h2>Final Thoughts &#8211; Valuing the Cloud</h2>
<p>At SugarCON, everyone was talking about &#8216;Cloud Computing&#8217;.   It was part of John&#8217;s keynote, the exhibitors displays, the customers questions.  But it&#8217;s such a vague concept that more often than not confusion trumped clarity.  I&#8217;m convinced more and more that the &#8216;cloud&#8217; is not a place or thing, but a concept of leverage.  It&#8217;s about leveraging the best services and technology available.   It&#8217;s also about enabling that leverage when we design information related products and services.   I propose that we should value most, the tools that give users the most flexibility in leveraging the services and information &#8216;in the cloud&#8217;, without constraints.  I&#8217;ll elaborate further in my next post.</p>
<p><strong>I&#8217;d like to personally thank John Roberts and the entire SugarCRM team for conducting such a valuable event.   I&#8217;m looking forward to next year&#8217;s event.</strong></p>
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