Levementum's Blog: "The Open Source Pragmatist"

<see Part 1>

“OK…well allow me to retort…” – Samuel L. Jackson in Pulp Fiction.

This is very very interesting.  But also a horrifically flawed assessment.  The fundamental premise of this whole paper is that “history” is useless.  Now I understand the debate platform at the micro level – yes CRM’s traditional value at the level of the Salesperson can be argued to be an after-the-fact model, that doesn’t do a whole lot for the sales person in real time, and in a predicative sense….but so what.  We use it at the macro – to assess trends, to identify our weakness and strength organizationally, and to support resourcing and planning decisions.  Furthermore, the basis of the paper really only sees the B2B sales model as its fundamental use case.

I think that’s the problem – 1. Its really NOT about the salesperson, its about the organization as a whole, and providing clarity to leadership as they plot macro changes.  2. CRM isn’t SRM (Sales Relationship Management)…its XRM, which covers customer support, highly transactional operational models, team collaboration, oversight, and varied vertical applications that simply need clarity in terms of how the various folks involved not only in sales, but operational concerns, come together to deliver value.

In any case – I like the passion in the presentation…we’ll see how it plays.